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Our Work
An Influencer Campaign to Expand Brand Awareness
We aligned influencer campaigns, social media management, and creative to expand awareness around a new product launch.
- Client
- Sample Brands Inc. / サンプルブランズ株式会社
- Industry
- Consumer goods and lifestyle
01 Challenge
In a crowded category, the brand needed to generate buzz quickly without compromising its world. The plan had to be an asset that lasted, not a one-off spike.
02 Approach
We selected influencers backward from KPIs and unified the social account operations and creative direction into a single world, designing the channels so their effects compounded together.
03 Solution
We ran influencer posts, official social operations, and ad creative in one consistent tone. UGC was repurposed into ads, connecting awareness through engagement, and we keep improving from measurement.
Results
- +250% Reach
- +90% Average engagement rate
- +170% Branded search volume
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