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How Brands Grew Their Instagram Followings During COVID: 3 Account Case Studies
An analysis of Instagram accounts that grew their followings fast during COVID by tapping into stay-at-home demand, with practical lessons for company SNS marketing.
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3 Categories Whose Sales Grew During Stay-at-Home: Turning SNS Trends into Customers
An analysis of three categories whose sales grew during COVID stay-at-home life, cooking, exercise, and games, with the SNS trends and hashtags behind them and lessons for marketing.
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Instagram Marketing Know-How: Small Tweaks That Lifted Engagement and Reach
Three small tweaks, sharper giveaway-ad creative, a cleaner profile, and liking user posts, that grew engagement and reach in real Instagram accounts we managed.
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3 Halloween SNS Campaign Case Studies: Driving Buzz with Participatory Experiences
An analysis of standout Halloween SNS campaigns ahead of the season. Lessons in PR planning drawn from the participatory, experience-driven efforts of Starbucks, USJ, and Petio.
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