2020.2.26 Noan EC Site Shoot in Nishiarai
It has been a while! This is H.T., affectionately known as the father of Lxgic Inc.
We will be sharing occasional updates on the activities of the influencer original apparel brand project we are working on, so we look forward to your continued support.
The other day, a photo shoot was held for the EC site of “Noan,” an influencer original apparel brand we are developing.
“Noan” is a fashion brand created by ryuuya nagano, a fashion influencer with over 60,000 followers on Instagram.
The first release, a leather Dulles bag (39,000 yen + tax), goes on pre-sale starting Friday, March 6 at 6:00 PM!!
(Estimated delivery to customers: end of April)
For this shoot, in line with the brand concept of “uncovering the history and background of the manufacturing process while emphasizing the production process and the texture of the materials,” we rented out both “Zio miura,” a leather factory in Nishiarai, Tokyo run by a father-and-son team across two generations, and “BLAITE,” a cafe in Nishiarai.
1. Zio miura
This Noan leather Dulles BAG is crafted carefully, one by one and with heartfelt care, at “Zio miura,” a skilled bag manufacturer in Tokyo’s old downtown that has been devoted to craftsmanship across two generations of father and son.
In keeping with Noan’s brand concept of “uncovering the history and background of the manufacturing process while emphasizing the production process and the texture of the materials,” we visited Zio miura in person to photograph ryuuya and the Zio miura team during a planning meeting.
2. Cafe BLAITE
ryuuya is well known for his cafe-hopping posts.
On the day we visited Zio miura, we also reserved the cafe exclusively and held a shoot there.
Cafe BLAITE (https://www.instagram.com/___blaite___/)
It is a very stylish cafe, and the cafe au lait was exquisite as well.
We shot in front of the cafe that ryuuya knows so well, along with product shots of the leather BAG.
In this way, Lxgic Inc. is able to launch D2C brands that put brand STORY and worldview-building first, tailored to each influencer’s individuality and brand concept.
